Instagram Rules

The Essential Guide to Building Brands, Business and Community

Instagram Rules The Essential Guide to Building Brands, Business and Community
$24.99 / £16.99
Format: Hardback, 240 Pages
ISBN: 9780711251762
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A snappy, no-nonsense guide to using Instagram effectively. Whether your hopes are to boost your business, grow an online community or promote a side-hustle.
Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it efficiently? Social media expert Jodie Cook breaks it down into 125 bite-sized rules – making Instagram an easy and effective method for expanding your venture.

Whether you’re a complete novice, short on time or want to improve your engagement, this book provides over 100 informative rules and short pieces of advice that apply to any small business. From planning a social media strategy and creating content, to harnessing community and managing growth, Jodie takes you through the most important aspects of running a professional account. Learn the dos and don’ts of post planningdeveloping a voiceidentifying trendsdriving a campaignresponding to engagement, scaling your site and more, so that you can apply expert digital marketing skills to your profile – no matter the size.Jodie’s own experience working with international brands, as well as first-hand interviews with successful users (from Ben & Jerry’s and Papier, to freelancers and community platforms) gives a broad range of perspectives and will inspire you to create your own Instagram plan.

Whether you read it from beginning-to-end for a step-by-step guide, or use it as a quick-fire reference for effective, focused strategy, Instagram Rules makes social media marketing straightforward and hassle-free for any small businessor serious Instagram user.

The author

Jodie Cook is an award-winning social media consultant, speaker and founder of JC Social Media – a specialist social media agency with clients including Citroen, Avon, Lloyds Banking Group, Nando’s, Yodel, Deliveroo and British Athletics. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the '50 Great Ideas’ series (Instagram, Facebook, Twitter and Easy SEO) and Winning at Social Media

Reader reviews


Format: Hardback, 240 Pages
ISBN: 9780711251762
Illustrations: 50
Size: 5.906 in x 7.874 in / 150 mm x 200 mm