The Rise of Jaguar

A detailed study of the 'Standard Era' - 1928 to 1950

The Rise of Jaguar
Format: Hardback, 176 Pages
ISBN: 9781787115538
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Dedicated to Jaguar’s formative years, and the company’s evolution from SS, through SS Jaguar to Jaguar, The Rise of Jaguar provides an in-depth study of the growth of SS Cars Limited during the world's worst economic depression. The relationship with the Standard Motor Company is covered in full, along with a detailed technical survey covering the progression of design from 1928 to 1950.

Many previously unknown facts are disclosed in this historically important work, and the book is copiously illustrated with contemporary photographs.

This book is available again after a long absence, now reprinted under Veloce’s Classic Reprint banner.

The author

Barrie Price has spent a lifetime in the motor industry. he is proprietor of Lea-Francis Cars Ltd and President of the Lea-Francis Owners Club; co-founder and former Chairman of the Rolls-Royce and Bentley Specialist's Association; former Chairman of the Bugatti Owners Club, and the co-founder and former Chairman of the Bugatti Trust. Barrie has owned or driven practically every type of Bugatti, and has lived in Warwickshire all of his life. Barrie's written work includes books on Bugatti, the history of Lea-Francis, and Rolls-Royce.

Reader reviews


Format: Hardback, 176 Pages
ISBN: 9781787115538
Illustrations: color & b-w photos
Size: 9.8 in x 9.8 in / 248.92 mm x 248.92 mm