BMW Motorcycles

The Evolution of Excellence

BMW Motorcycles  The Evolution of Excellence
$29.95
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Format: Hardback, 174 Pages
ISBN: 9781884313578
Publisher: Whitehorse Press
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Description

This is the fascinating story of one of the world's most admired and enduring motorcycle companies. Early in the last century, driven by an obsession for quality and reliability, BMW applied the knowledge gained from its manufacture of airplane engines to build a breed of motorcycles that aimed a notch above the crowd. From its early racing victories, the company learned how to make tough, reliable machines that would win races -- and allow enthusiasts to ride anywhere in the world with confidence. In spite of the competitive marketplace in which it operates, the company has survived and flourished, owing in no small part to the deeply ingrained principles that have guided it from the beginning: a passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve those objectives. It is a company whose pace of innovation and new product introductions is stunning.

The author

A well-known motorcycle journalist worldwide, Ash is the motorcycle correspondent for The Daily Telegraph newspaper and a weekly columnist for Motor Cycle News.

Reader reviews

Specs

Format: Hardback, 174 Pages
ISBN: 9781884313578
Illustrations: 80 b&w and 50 color photos
Size: 9.063 in x 6.75 in x 0.75 in / 230.19 mm x 171.45 mm x 19.05 mm
Published:

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