BMW Motorcycles

The Evolution of Excellence

BMW Motorcycles  The Evolution of Excellence
Format: Hardback, 174 Pages
ISBN: 9781884313578
Publisher: Whitehorse Press
Buy from an Online Retailer


This is the fascinating story of one of the world's most admired and enduring motorcycle companies. Early in the last century, driven by an obsession for quality and reliability, BMW applied the knowledge gained from its manufacture of airplane engines to build a breed of motorcycles that aimed a notch above the crowd. From its early racing victories, the company learned how to make tough, reliable machines that would win races -- and allow enthusiasts to ride anywhere in the world with confidence. In spite of the competitive marketplace in which it operates, the company has survived and flourished, owing in no small part to the deeply ingrained principles that have guided it from the beginning: a passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve those objectives. It is a company whose pace of innovation and new product introductions is stunning.

The author

A well-known motorcycle journalist worldwide, Ash is the motorcycle correspondent for The Daily Telegraph newspaper and a weekly columnist for Motor Cycle News.

Reader reviews


Format: Hardback, 174 Pages
ISBN: 9781884313578
Illustrations: 80 b&w and 50 color photos
Size: 9.063 in x 6.75 in x 0.75 in / 230.19 mm x 171.45 mm x 19.05 mm

You might also be interested in

Triumph Motorcycles: How the West was Won
Nearly every motorcycle nut knows that Triumphs are the most famous bikes to ever come out of Great Britain. However, they also have an extensive history in North America and have been part of that continent’s motorcycling soul since long before World War II. From Triumph Motorcycles in America is an interesting tale of how the first Triumph ...
Read More >
Valentino Rossi Through the Years
In his home country of Italy Valentino Rossi is treated like a rock star. In the MotoGP record books, he goes down as one of the greatest motorcycle road racers of all-time. Amongst all of that is a colorful life filled with all sorts of racing machinery, rivalries, victories, as well as some lean times ...
Read More >
1912 Bugatti 5-Liter
In the early days of auto making, more powerful cars usually meant considerably more weight. From his base in Molsheim, France, Ettore Bugatti set out to make a trimmed-down performance car to stop the trend. To prove his point, the car was let loose on the race track where it fulfilled its destiny as a winner. ...
Read More >
See More Posts